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Data Dictionary
Column Name
Definition
Data Source
Report Source
Open Purchase Order Quantity | Number of units included in the vendor's open purchase orders. For example, confirmed purchase order quantities that are not yet received. | Inventory | Vendor Central |
Order Date | Date the order was placed | Chargebacks | Vendor Central |
Order ID | Unique order Id | Direct Fulfillment | Vendor Central |
Order Placed | Date the order was placed | Direct Fulfillment | Vendor Central |
Order Rate New To Brand | The number of new-to-brand orders relative to the number of clicks. New-to-brand order rate = new-to-brand orders / clicks. | Advertising | Advertising |
Ordered Item Price | Item price of ordered items regardless of order status | Sales and Traffic | Seller Central |
Ordered Item Price B2B | Item price of ordered items by business buyers regardless of order status | Sales and Traffic | Seller Central |
Ordered Revenue | Ordered Units multiplied by average selling price, or latest Amazon price, if ASP is not available. For advertising, Revenue is automatially rolled up from product ads to its parent ad group, campaign, and portfolio. | Advertising | Advertising |
Ordered Revenue | Revenue generated by a customer order with adjustments made for prior sales, like returns or cancellations. This metric is also applicable for Kindle and physical books.
Ordered Revenue = price * ordered units. | Sales | Vendor Central |
Ordered Units | Ordered units generated by a customer order with adjustments made for prior sales, such as returns or cancellations. This metric is also applicable for Kindle and physical books. | Sales | Vendor Central |
Orders New To Brand | The number of units from first-time orders for products within the brand over a one-year lookback window | Advertising | Advertising |
Orders New To Brand Pct | The percentage of total units that are units from new-to-brand orders | Advertising | Advertising |
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