Data Dictionary

Unhealthy Inventory Amount

Excess cost of inventory on the last day of the selected time frame based on forecasted demand.

Inventory

Vendor Central

Unhealthy Inventory Units

Excess units of inventory on the last day of the selected time frame based on forecasted demand.

Inventory

Vendor Central

Units Ordered (3P)

The total number of units ordered for the selected time period (Daily).

Sales and Traffic

Seller Central

Units Ordered (Ads)

Number of attributed units ordered within 1, 7, 14, and 30 days of a click on an ad.

Advertising

Advertising

Units Ordered B2B

The total number of units ordered by business buyers for the selected time period (Daily).

Sales and Traffic

Seller Central

Units Ordered New To Brand Pcts

The percentage of total units that are units from new-to-brand orders

Advertising

Advertising

Units Ordered New To Brands

The number of units from first-time orders for products within the brand over a one-year lookback window.

Advertising

Advertising

Units Ordered Other SKU

Number of attributed units ordered within 1, 7, 14, and 30 days of a click on an ad where the purchased SKU was not the same as the one advertised.

Advertising

Advertising

Units Ordered Same SKU

Number of attributed units ordered within 1, 7, 14, and 30 days of a click on an ad where the purchased SKU was the same as the one advertised.

Advertising

Advertising

Units Sold

Number of attributed units sold occurring within 14 days of click on an ad. SB only metric, combine with Ordered Units to get a single metric for all SP, SD, and SB

Advertising

Advertising

Unsellable Inventory Units (3P)

The number of units you have for a SKU in unsellable condition in Amazon's fulfillment network.

Inventory Health

Seller Central

Unsellable Inventory Units-Health

The number of Units for a SKU with a condition other than sellable from the Inventory Health report.

Inventory Health

Seller Central