Data Dictionary

Revenue

Revenue generated by the promotion

Promotions

Vendor Central

SKU

SKU of the item in the order

Direct Fulfillment

Vendor Central

SKU

Returns the product SKU if applicable

Advertising

Advertising

Sales

Number of attributed sales for the advertisement occurring within days of clicking on an ad. Sales numbers at the 1, 7, 14, and 30 day marks are recorded on the day of download and each value is overridden as subsequent downloads continue

Advertising

Advertising

Sales Other SKU

Sales related to a SKU other than the one that was advertised

Advertising

Advertising

Sales Prior 30 Days

Total sales over the last 30 days.

Advertising

Advertising

Sales Same SKU

Sales related to the same SKU that was advertised

Advertising

Advertising

Search Tier

User classification for grouping search terms into logical tiers.

Advertising

Advertising

Sell In Price

Price for a product from its most recent purchase order or order.

Advertising

Advertising

Sell Through Rate

Calculated as the number of units shipped in comparison to the number of units at Amazon at the start of the period, plus any units received during the same time period. Sell Through Rate = (Shipped units - customer returns) / (On hand units + received units).

Inventory

Vendor Central

Sellable Inventory Units (3P)

Units with a sellable condition from the Inventory History download.

Inventory History

Seller Central

Sellable Inventory Units-Health

The number of Units you have for a SKU in sellable condition from the Inventory Health report.

Inventory Health

Seller Central