How biased is Amazon’s forecast? As most people know, Amazon provides first party sales a weekly forecast of expected ordered and shipped units. Most Vendor Central users also know that Amazon’s forecast trends more than a little to the optimistic side. How bad is this bias? Does it actually effect you in any way? We took a quick look at the level of bias in the Amazon forecast and how that effects Amazon’s ordering behavior. We saw a 15% inflation at 1 week out In one ca